In the case of Reddit, users aren’t being asked to spend money. The days of getting the best experience on a platform without paying for it are definitely over. The days of social media being free because you are the product may be coming to an end. Either your attention and data aren’t as valuable as they used to be, or the platform wasn’t effectively monetizing them in the first place and now it really needs to figure out how. Even ByteDance, the parent company of the hugely popular app TikTok, isn’t immune. Platforms like Facebook, Instagram, Twitter, and, yes, Reddit, are either seeing their massive profits get slightly less massive or are feeling the pressure to make a profit at all. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.įor more newsletters, check out our newsletters page. Your experience will, too.īy submitting your email, you agree to our Terms and Privacy Notice. The business model behind the free and open internet that lets you pay with your eyeballs instead of your wallet is changing. But if you use any other social media or, really, any free online platform, it may be more relevant to you than you think. If you don’t use Reddit, you might think a bunch of internet forums going dark for a few days or even permanently has nothing to do with you. We’ll soon see just how much Redditor outrage, a mass subreddit outage, and a heavy-handed retaliation by Reddit against the mods who have helped create much of its value will affect Reddit’s bottom line - a bottom line that motivated what Redditors are protesting against in the first place. Reddit had no comment on the threat specifically. Redditors have claimed that Reddit has begun forcing mods out of their subreddits in order to reopen them.Īt the same time, Reddit is also facing threats from a hacker group that it will release 80 gigabytes of compressed data it stole from the company last February unless Reddit pays a $4.5 million ransom fee and reverses the controversial policy that’s being rebelled against. Reddit continues to refuse to give in to their demands and has lost patience as the blackout wears on. But others decided to stay down indefinitely. The blackout was supposed to end on the morning of June 14, and some subreddits are back online. Thousands of Reddit forums, or subreddits, went private on June 12, primarily to protest the company’s decision to start charging third-party developers for access to its data starting in July. Now, as Redditors dig in to protest a series of new company policies and Reddit leadership refuses to compromise, it’s looking like this temporary blackout is going to be a standoff pitting some of Reddit’s most necessary and powerful users - the people who moderate the platform’s many subreddits - against the top of Reddit’s food chain: co-founder and CEO Steve Huffman. The Reddit blackout was only meant to last a couple of days.
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